Post by ryglo739 on Mar 14, 2024 2:07:33 GMT -5
The objective is, therefore, to continue the strategy of disintermediation and dialogue directly with its customers, but not on the social networks controlled by Mark Zuckerberg. The reasons, highlighted by marketing experts, are probably hidden behind the idea of a “confidential dialogue” . The leaders of Unicredit, which left Facebook but not Twitter and LinkedIn, have shown that they have no confidence in Zuckerberg's social network. Consequence of the Cambridge Analytica scandal ? Possible since the Milan-based group had already previously suspended advertising investments on these channels and raised doubts about the management of customer data collected. A further shadow is represented by the idea, launched several times by Facebook, of creating its own bank which would have a rich and precious bank (it is appropriate to say so) of data availablE.
Better to continue digitalisation, therefore, but on reserved DX Leads and therefore more controlled channels. Unicredit's experience places the issue of personal data protection at the center, which is fundamental when it comes to sensitive information and the internet. However, from a marketing point of view, the question remains what the actual backlash will be of stopping covering the channels most frequented by people. It is early to draw conclusions, but experts have no doubts: other banks will follow the path traced by Unicredit and, at that point, it will be even more interesting to observe the path they will take.
Establishing who the “right” people is a topic all of it’s own but for the most part, social media is a great tool to build relationship with brand ambassadors, influencers, journalists and guest blogging partnerships. It’s also great for direct customer service. Publicly showcasing your customer service responses is great content for those vetting you for your company’s reliability and authenticity (click the tweet to see the entire Twitter thread). After all, you can’t use social without being social. And being friendly
Better to continue digitalisation, therefore, but on reserved DX Leads and therefore more controlled channels. Unicredit's experience places the issue of personal data protection at the center, which is fundamental when it comes to sensitive information and the internet. However, from a marketing point of view, the question remains what the actual backlash will be of stopping covering the channels most frequented by people. It is early to draw conclusions, but experts have no doubts: other banks will follow the path traced by Unicredit and, at that point, it will be even more interesting to observe the path they will take.
Establishing who the “right” people is a topic all of it’s own but for the most part, social media is a great tool to build relationship with brand ambassadors, influencers, journalists and guest blogging partnerships. It’s also great for direct customer service. Publicly showcasing your customer service responses is great content for those vetting you for your company’s reliability and authenticity (click the tweet to see the entire Twitter thread). After all, you can’t use social without being social. And being friendly