The important thing is not to lose the humanization

And personalization of the content offered, always remembering that business is centered on people. Michele fernandes, inbound marketing specialist at blip another tip is to keep templates, images, videos and all the material necessary to build an approach with your lead in an organized manner. It is also important that you distribute calls to actions that can encourage your leads to pass on information that can reveal whether they are closer to purchasing or not. 02 – segment to Country Email List the maximum when you know what you are talking to, it becomes much easier to communicate. Furthermore, if you communicate in a less personalized way, your brand may be considered inconvenient and unpleasant, putting your entire base at risk with the dreaded bounce . I believe that for excellent lead nurturing it is necessary to really know who we are talking to whether they are a decision maker or an influencer and bring input for the next steps, as this way we will be increasingly assertive in closings.



Antônio autorino, sales specialist at blip that's why it's important to know your base , make filters and group leads according to characteristics and interests, this will help you direct relevant content to each one. Segmentation examples: b2c: age, gender, geographic, product of interest, etc. B2b: market, segment, position, conversion source, etc. From time to time you should clean your base by removing leads that are not responding well to your campaigns and think about actions that are more targeted towards them, forming a new list focused on re-engagements and leaving your base more protected. 03 – define the period and channels have consistent communication , don't take too long between one contact and another to the point that your lead forgets that one day she gave you permission to talk to her. Let your lead choose the channel they prefer to communicate. In your form you can create a field where she will indicate where she wants to be approached, by email, call, sms or whatsapp message . It's not called nurturing leads for nothing, to maintain a nourished body it's important to diversify macros and micronutrients, the same goes for nurturing leads, diversify communication channels and formats. Without diversifying the channels and format of your contacts, you will never know where your lead responds best.







And to know this, measure your results. Nicole fiorini, marketing coordinator at blip 04 – listen to your sales team your sales team can help you carry out a more assertive analysis with qualitative data . It's as if they have a “thermometer” in their hands that will tell them how prepared these leads are coming to them and help with content tips that make more sense for each stage of their journey. Good lead nurturing is directly linked to a healthy relationship between marketing and sales (and we know that this is not the reality of 90% of companies). The synergy between the teams, for me, is the main link between an “ad” and a “sale”. The 2 teams aligned and focused on the final result, which is in fact conversion, makes the work much easier, as sales must be concerned with providing as much input as possible to the marketing team, so that this is reflected in traffic and the top of the funnel , and especially marketing needs to collect as much qualitative input as possible (we need to get away from just cold numbers!), as this is where the real need of the end customer is. So, in my point of view, you reach the perfect balance, where the ad reaches the right customer, who needs to resolve something, with a sales team aligned to receive this customer and, above all, deliver a lasting sale that will actually aggregate for the end customer.