Post by yamanhosen159 on Feb 20, 2024 0:49:53 GMT -5
RESULTS MARKETING In our post “ How to position your company's Blog ”, we tell you about our new service model in which we position your company's Blog. To give you some idea of what to take into account when working on a Blog, we leave you some tricks to position a Blog on Google . Apart from working on technical aspects such as loading speed, redirects, canonicals, the 404 error page, the sitemap, robots, image optimization, goals such as titles and headers, you also have to optimize authority and quality of the contents of the Blog in the following way. Aspects to take into account to be able to optimize your blog Internal and external linking Links not only serve to help readers find the content or facilitate reading, they also serve to improve the authority of the website through the exchange of links with other pages. Recommendation : Include an external link and a couple of internal links.
Always linking to authoritative sites) Content formats Don't just publish news with text, you should intersperse it with videos, images, tweets, infographics, etc. It is best to always publish harvested content (your own content) and if it is copied, it should be with the authorization of the website Panama mobile number list company. evergreen content Google does not position a website naturally overnight, so the content we write must always be fresh, always useful and valid. Recommendation : Remove the publication date from the posts so that users do not see that it is very old. “Evergreen” content is the posts that analytics tells us continue to have visits and users continue to read them. Co-citation and co-occurrence The new method of relating terms, since anchor text has been used excessively. Google robots are responsible for relating several terms (co-occurrence) and can link domains if the terms are the same (co-citation).
When working on a website with terms such as “Natural Positioning” and “SEO Positioning”, Google robots will use co-occurrence and identify them as synonyms, so when doing one of the searches the other will also appear. If you continually talk about a brand on a blog, it is possible that Google will show this blog in the search results for this brand even though it does not have anchor text that identifies it as one. Example of co-citation and co-occurrence: When doing a search for “ Actor modern family ”, all the actors in the series appear since their Wikipedia profiles talk about them. Keywords Newtail To work on positioning in SMEs, it is best to optimize the website with long-tail keywords, since the competition is less high and the user is increasingly performing more searches like this. There are many users who still do not know that more than 15,000 searches are made for new keywords, these are known as Keyword Newtail, these have a very great possibility of positioning you since they are market niches that have not yet been flooded with companies. . These words have attributes such as “serves for”, “looks like”, “close to”, “shaped like” (these attributes are used by users who are not yet familiar with the product/service).
Always linking to authoritative sites) Content formats Don't just publish news with text, you should intersperse it with videos, images, tweets, infographics, etc. It is best to always publish harvested content (your own content) and if it is copied, it should be with the authorization of the website Panama mobile number list company. evergreen content Google does not position a website naturally overnight, so the content we write must always be fresh, always useful and valid. Recommendation : Remove the publication date from the posts so that users do not see that it is very old. “Evergreen” content is the posts that analytics tells us continue to have visits and users continue to read them. Co-citation and co-occurrence The new method of relating terms, since anchor text has been used excessively. Google robots are responsible for relating several terms (co-occurrence) and can link domains if the terms are the same (co-citation).
When working on a website with terms such as “Natural Positioning” and “SEO Positioning”, Google robots will use co-occurrence and identify them as synonyms, so when doing one of the searches the other will also appear. If you continually talk about a brand on a blog, it is possible that Google will show this blog in the search results for this brand even though it does not have anchor text that identifies it as one. Example of co-citation and co-occurrence: When doing a search for “ Actor modern family ”, all the actors in the series appear since their Wikipedia profiles talk about them. Keywords Newtail To work on positioning in SMEs, it is best to optimize the website with long-tail keywords, since the competition is less high and the user is increasingly performing more searches like this. There are many users who still do not know that more than 15,000 searches are made for new keywords, these are known as Keyword Newtail, these have a very great possibility of positioning you since they are market niches that have not yet been flooded with companies. . These words have attributes such as “serves for”, “looks like”, “close to”, “shaped like” (these attributes are used by users who are not yet familiar with the product/service).