Post by yaman7531 on Feb 15, 2024 6:19:51 GMT -5
How many of them do we read? How many of us spend even 2 minutes finding out what they are telling us? I would dare say that not even half of them. The reality is that there are more and more brands that have incorporated the newsletter into their marketing strategy, but they really do not know that they are not investing their time and effort appropriately. The objective of the newsletter is NOT to sell Perhaps, and especially if you have not done one before, you think that the main objective of a newsletter is to sell; present a product to the user and get them to access the website and buy it.
Well you are more than wrong! With that mentality we are not going anywhere... The main objective is to increase awareness of our brand , educate our clients about the philosophy and vision of the brand, increase their trust in us and ensure that they take us into account when purchasing. any of the UAE Email List products or services that we offer. And, of course, to do this we cannot embark on the adventure without having a well-defined strategy that determines what, to whom and when. Depending on the type of content it contains and the objectives set, we can increase brand visibility and achieve a feeling of belonging on the part of customers, and even increase leads in the future. But, the latter is not a priority for us.
What we cannot forget when creating the newsletter! Like any well-defined strategy, to create a newsletter we must follow a series of steps. We cannot address the client so directly without defining the objectives, the message and the way to transmit it. First of all, there are three basic and fundamental ideas that must be taken into account . The first thing of all is to get the user to open the email, taking into account that what they will see at a glance is only the subject and recipient.
Well you are more than wrong! With that mentality we are not going anywhere... The main objective is to increase awareness of our brand , educate our clients about the philosophy and vision of the brand, increase their trust in us and ensure that they take us into account when purchasing. any of the UAE Email List products or services that we offer. And, of course, to do this we cannot embark on the adventure without having a well-defined strategy that determines what, to whom and when. Depending on the type of content it contains and the objectives set, we can increase brand visibility and achieve a feeling of belonging on the part of customers, and even increase leads in the future. But, the latter is not a priority for us.
What we cannot forget when creating the newsletter! Like any well-defined strategy, to create a newsletter we must follow a series of steps. We cannot address the client so directly without defining the objectives, the message and the way to transmit it. First of all, there are three basic and fundamental ideas that must be taken into account . The first thing of all is to get the user to open the email, taking into account that what they will see at a glance is only the subject and recipient.